How businesses are taking advantage of video production
FLICKIX Corporate Video Production
Are you looking for ways to improve the success of your business? If you are, then the use of video production is essential. This is not just talking. The truth is that the data supports this as a reality.
The use of brand videos and other types of similar media to promote a business and its products and services is the best way for an organization to present itself to potential customers. Consider that most users expect to see a video about things. This is why you see videos pop up on web pages you read across the Internet. Marketers and businesses understand this is a proven way to reach consumers.
Why Use a Brand Video?
Without diving too deeply into the reasons for using a brand video, we do want to give you some important factors to consider. First, consumers expect these videos. They like them. They would prefer to watch something rather than read about it.
They also are easy to share. If you have a creative video, then consumers are going to share them with their friends. If you have a product or service that you explain on a video, they can share them with their friends as well. Maybe they have a friend who needs your product as well. It is a great way to share that video without them having to explain.
Let the Data Speak
These are important reasons why you should have videos associated with your business. But let’s break down the numbers. There is a lot of data that supports the importance of having these videos. For example, using a video has been proven to increase organic traffic to your website by as much as 157%. This is somebody simply searching for a product or service related to your business and being directed to your site because you have a video.
In one industry, videos are mandatory to thrive. Kickstart has become a great way to find funding for a project or idea that you may have. It has been found that 90% of successfully funded kick starter projects had videos attached to them. The person willing to fund the project was able to see valuable information in a video, and that made it easier for them to get on board with the project.
Many have used ideas such as Google AdWords, but it has been discovered that the average customer spends three dollars for every dollar they earn and revenue. That is a terrible rate of return but different from what the results show for creating a video. The average video increases revenue by about 25%, a sizable difference in comparison to using such things as Google AdWords.
It is imperative that you get on board with videos for your organization. If you have considered doing so already, it is time to do so now.