How You Can Get an Edge through the Use of Video Storytelling?
FLICKIX video production
Why do people enjoy watching certain movies or reading a certain set of books? The reason is quite apparent. They love the story. It is the story that draws the audience in, often regardless of who the actors or actresses are. They love the tale, and this has widely been recognized within the advertising and marketing businesses, which are now using storytelling as a primary means to talk about a business.
What a Story Does
For a moment, I want you to close your eyes and think about a story that you really love. There is no doubt that in the span of just a few seconds, you can picture the setting, talk about the characters, and even provide some fine detail about the story itself. You were drawn into what the story presented, and this is what can be done through video storytelling of your business.
A story captures our attention and keeps our attention. Even after the television show is over or we have finished reading the book, we often relive that story in our minds over and over. We may share that with friends and family. We may even get into discussion groups on social media about what we read or saw.
This is why storytelling about a business can be so crucial. It gives you the opportunity to tell the story of your business in a way that will capture the attention of those watching online or through their social media accounts.
A well-told story draws the attention of your user in a multitude of ways. They see the story occurring before their eyes. They are listening to the story as it is told. A good story even reaches toward other senses, giving them a feel of the objects on the screen or the smells of the new car or restaurant. Those types of memories become ingrained and help to make the story even more captivating.
Ultimately, what storytelling does is help to identify your brand with the user. This story provides them with a captivating tale they identify with your business or organization. That means the next time they are in need of a product or service that you offer, they are going to remember that story and remember how you perfectly fit into meeting their needs.
Soon, you will find that they will be sharing your story with others. They will be waiting for new stories to come out. They will become loyal and devoted followers of your products and services, helping you to build lifelong customers and users that will keep your business driving for years to come.